Company · Team

Meet the team. Designers, engineers, AI specialists.

— On the record

One studio, three disciplines. Senior practitioners working side by side on every project — not a network of freelancers stapled together.

§ Leadership 03 partners

The principals.

The senior team accountable for every engagement. They're on every kickoff and every launch.

SK
01

Shezad Ali Khan

Founder & CMO Google Ads Certified · Digital Marketing Trainer at IIDE

12+ years building digital brands across performance marketing, web, and AI. Trained 1500+ digital marketers at IIDE — Indian Institute of Digital Education. Led growth and digital execution for Doctor 360, Zimmber, Sia Art Jewellery, and Technoserve Solutions.

RK
02

Rohan Kapoor

Co-founder & CTO 10+ years · Full-stack & AI infrastructure

Full-stack engineer and systems architect with a decade of experience shipping production web platforms and on-premise AI deployments. Previously led engineering at fintech and SaaS scale-ups. Deep expertise across React, Node, Postgres, and the LLM stack.

AM
03

Aaliyah Mehta

Design Director 9+ years · UI/UX, brand, design systems

Brand and product designer with experience across SaaS, fintech, and e-commerce. Builds and maintains design systems used across millions of users. Previously at design-led studios in Mumbai, Bangalore, and Berlin.

§ Departments 04 disciplines

Four practices, one studio.

Specialised teams that move as one project — staffed from the same studio, working from the same brief.

01

Design

UI/UX, brand identity, design systems and motion. Owns the visual + experiential surface of every product.

02

Engineering

Frontend, backend, infrastructure. Ships the platforms that scale beautifully and stay maintainable.

03

AI / ML

Research, fine-tuning, agentic systems, on-prem deployments. Real AI capability — not buzzwords.

04

Operations

Project leadership, client comms, infrastructure on-call. The connective tissue that keeps work shipping.

§ Culture 03 principles

How we operate.

The internal norms that show up in every PR, every Figma file, and every client conversation.

01

Craft first

We don't ship work we'd be embarrassed to show our peers. Quality compounds; cut corners don't.

02

Boring tech

Proven stacks where it matters, novel choices only when they earn their keep. We optimise for shipping, not novelty.

03

Honest comms

Direct feedback, transparent timelines, scope changes flagged early. No theatre, no spin, no surprises.

§ Hiring

Want to join?

We're hiring senior designers, engineers, and AI specialists who care about craft and want to ship real digital products.

— Step One

Ready when you are.