Blog Field Notes From the Studio
Articles, tutorials, and field notes from our designers and engineers — covering design craft, web performance, software architecture, and applied AI.
Designing for Conversion Without Selling Your Soul
How we balance brand expression with conversion-rate-optimised layouts — and why the trade-off is mostly imaginary.
The Astro vs Next.js Decision in 2026
A practical decision framework for picking between Astro and Next.js for content-heavy sites and full-stack apps.
Building a Design System Engineers Actually Use
Lessons from shipping production design systems — tokens, Figma libraries, and the handoff that keeps them in sync.
On-Premise LLMs: A Sober Buyer's Guide
When on-prem AI makes sense, when it doesn't, and the hidden costs nobody talks about in the sales pitch.
The Boring Web Stack We Actually Ship With
Why we pick TypeScript, Postgres, and the Cloudflare edge — and the trade-offs we accept.
RAG vs Fine-Tuning: How to Choose
A decision tree for picking between retrieval-augmented generation and fine-tuning, with real cost comparisons.
Core Web Vitals: What Actually Moves the Needle
The performance optimisations that genuinely affect rankings and conversion — and the ones that don't.
Architecting Multi-Tenant SaaS in 2026
Tenant isolation patterns we use on production SaaS platforms — shared schema, schema-per-tenant, and the hybrid model.
How We Scope a Project in One Week
Our discovery process — workshops, audits, and a fixed-scope proposal — broken down day by day.