The engagement
Cotton Stays is a resort in Bhandardara — a hill station near Mumbai. We came on as full-stack growth partner in 2024, handling everything from the website to the brand to the paid media campaigns.
Scope of work
- Website — custom Astro build, optimised for mobile-first booking flow
- SEO — local SEO for "resort in Bhandardara," "resorts near Mumbai," and long-tail intent clusters
- Social — Instagram content strategy, UGC pipeline, influencer partnerships
- Paid media — Meta Ads (Instagram/Facebook) and Google Ads for weekend getaway intent
- Brand — visual identity, photography direction, tone of voice guidelines
The approach
Hospitality is a visual business. The website was designed around large, immersive photography with a booking flow that works on a mobile device over a 4G connection — most users browse resorts on their phones while planning weekend trips.
The SEO strategy targeted both discovery-level queries ("resorts near Mumbai") and decision-level queries ("Cotton Stays reviews," "Bhandardara resort booking"). Local SEO included Google Business Profile optimisation, review generation, and location-specific landing pages.
Paid media ran on Meta with a full-funnel structure: awareness campaigns for the destination, consideration campaigns for the property, and conversion campaigns for booking. Retargeting captured users who visited the site but didn't book.
The outcome
- Website loads in under 2 seconds on mobile (LCP 1.8s)
- Organic search drives 40% of booking inquiries within 6 months
- Paid media campaigns maintain a 4× ROAS on Meta
- Instagram following grew from 0 to 5,000+ in the first year
The resort now has a repeatable marketing engine — the systems we built continue to drive bookings without daily intervention. That's the goal of a growth partnership: build the machine, then hand over the keys.